In recent years, with the rise of China's economy, the "national trend" has become a new consumption trend that cannot be ignored. Suzaku, cranes, auspicious clouds, classical garden architecture, etc., elements that were once completely incompatible with modern fashion trends are gradually appearing in all kinds of consumer goods, clothing, cosmetics, beverages, decorations, daily necessities... In the new trend of the integration of domestic products in the world.

"New domestic products" refresh the world's impression of Chinese brands

Beginning in 2017, the term "national tide" has continuously entered the public eye with high frequency, and the attention of Chinese brands has grown rapidly. From China’s Lining, to Shanghai Huili and Shanghai Pechoin; from the Forbidden City lipsticks, to Perfect Diary, Huaxizi, Hey Tea, Yuanqi Forest.. The round of domestic consumption boom continues to heat up, consumers are no longer simply satisfied Instead of “foreign goods”, they turned to “national tide” products with national cultural identity. The market gave them a new name—new domestic goods.

Among them, there are traditional domestic brands that have revived, and there are emerging domestic brands that have risen from scratch, but without exception, these brands are refreshing the world's impression of Chinese brands and showing a new look in the Internet age. The revival of the national tide is becoming a bright background for the economy of a major country.

Clash of national tide storage culture, integration of ancient and modern storage etiquette

Recently, Taili, a well-known domestic home storage brand, has also joined the national tide army, launching an original new product of national tide storage-Taili Yunhe vacuum compression bag. The vacuum storage bag that is full of national trend is combined with Chinese style elements, and the patterns are exquisite and eye-catching. "Crane" in Chinese culture means "high promotion, noble, elegant and refined", which matches the positioning and needs of the current mainstream students and white-collar workers who love to admit. Compared with Taili's flagship Xunfeng series of suction-free storage bags (that is, no-color storage bags), this new design is bold and innovative, and bravely chasing the trend.

Since ancient times, China has been a great country of dignity and etiquette. As the so-called "country of dress and etiquette", China emphasizes rules and order in everything. In the daily life of the ancients, storage utensils were also everywhere. Various large and small boxes meet the daily storage needs of different items. However, as the total population of New China continues to refresh, people's material life is also enriched day by day. The development of storage utensils has evolved from bulky storage boxes to lightweight storage boxes and storage bags. Taili vacuum storage bags are the product of the development of the times.

Taili's new product of the national trend-Yunhe vacuum compression bag, incorporates traditional national style elements into the storage culture. It is a fusion of national tide culture and ancient and modern storage etiquette, bringing freshness to the home storage industry. At the same time, Taili National Tide storage supplies, as a visual carrier of the national quintessence culture, give excellent traditional culture a strong penetrating power and time-space transformation power.

Catching up with the "national tide" is a manifestation of brand rejuvenation

In fact, Taili's product innovation of the national trend is not unrelated to the rejuvenation of the brand. The national tide has gradually entered the vision of the "mass" from the "niche". At the same time, with the rise of new consumer powers born in the post-95s and post-00s eras, in the new consumer insights, the Z generation is a generation that lives in an era when the country is prosperous and the people are strong. Wind is an old-fashioned and traditional symbol, but an international cultural wave, a fresh way of life, and even self-confidence expression.

Taili builds a bridge to communicate with young consumers in the new era through the bold innovation of new national trends and the change of traditional product expression methods. "Talking" to consumers with Guochao's innovative products is a way for Taili to get close to young people.

Taili’s national tide self-confidence, demonstrated from its strength

Guochao is a historic change from "Made in China" to "Created in China". For more than 20 years, Taili Creations has continuously created surprises for the industry and convenience for users. From traditional suction storage bags to suction-free storage bags, from flat storage bags to three-dimensional storage bags, from single exhaust to multi-air exhaust Gas, from box and bag combination to hanging storage bag and so on.

In the ranking of the top ten brands of vacuum compression bags in 2020, Taili is far ahead of similar brands by virtue of its strong comprehensive strength and is favored by consumers. It tops the brand list, the emerging list, and the praise list, and leads the industry. Nearly 200,000 branded products participated in Tmall’s March Yishou event this year. Taili, as the “Captain Brand”, had a simultaneous increase of 187% in transaction volume and topped the single product list of compressed bags.

In addition, Taili's brand confidence comes not only from the recognition of the Chinese people, but also from the recognition of the world. Taili vacuum storage products are exported to 168 countries and regions including North America, Europe, Japan, South Korea, Australia, Southeast Asia, Russia, etc. It is a global supplier of Wal-Mart, Carrefour, Costco, Target, NITORI and other multinational retail giants.

What's more worth mentioning is that, so far, Taili vacuum storage products have been in space for 10 times, which has effectively solved the technical problems of sealed storage of space residual food and inhibiting the spread of bacteria, and has witnessed countless times of super-combustion in the history of China's spaceflight. In an instant, "aerospace quality, high-end storage" has become the label of the Taili brand.

The brand reputation created by product innovation and quality strength is the reason why Taili brand has occupied the market for many years and has become an industry leader. Keeping close to the market and actively innovating, Taili’s national confidence and national self-confidence are manifested from its own strength. We look forward to more Chinese brands like Taili, who will bring more dazzling products and surprises to the industry and consumers by showing the brand new look.